Even before COVID, many main streets were struggling and, in some cases dying, for reasons beyond their control; the introduction of internet shopping and development of shopping centres both came as a huge blow and the towns of the Mornington Peninsula also felt this impact.

What many don’t realise, however, is the enormous amount main streets and town centres bring to both the community and the nation as a whole. It is for this reason we need to refocus on ensuring the success and survival of these precincts, Mornington Peninsula included. Just some of the ways they contribute are:

• providing a huge number of jobs to those that rely on local or flexible work

• creating local spending

• providing local job opportunities and a training ground for the younger generation

• supporting local causes and charities, as well as sporting groups and schools

• providing a place for the elderly or vulnerable to find their fit in the community

• building connection and providing safe spaces

• allowing a huge number of families to stay financially afloat.

Between 16 and 22 May this year, Mainstreet Australia, an organisation that works tirelessly to support our main streets and town centres, in partnership with Mainstreet SA & Town Team Movement, and with the support of Zeller as major sponsors, have collectively launched a national campaign celebrating the amazing contribution that main streets and town centres provide to the wider community.

Main Streets of Australia Week consists of these precints, Australia-wide, launching a campaign, event or activity to celebrate their contribution and remind residents to always support local where possible.

As part of the Main Streets of Australia Week celebrations, various towns and Main Streets around the Mornington Peninsula will be hosting activities and offering incentives. They are inviting all to join them and celebrate all that our Main Streets have brought to the community thus far, and what it will continue to provide well into the future.

For more information on what is going on in your local area, contact your local Chamber of Commerce, or industry trader group.

Learn more about Main Street of Australia Week