Economic Development Research

We know that local businesses need research relevant to local conditions. While REMPLAN gives great information specific to our region, and there is some excellent data from state and federal agencies, we also conduct our own regional research from time to time to deepen our knowledge of the local context.

The Mornington Peninsula Shire through REMPLAN provides access to detailed economic data including statistics on industry employment, output, tourism and gross regional product. Through REMPLAN you are able to explore and understand our local economy in terms of industry contributions, the role of tourism, workforce characteristics and trends.

Data is displayed via graphs, tables and interactive maps together with easy to understand explanations and commentary.

For further information view our online economic profile at

Get a snapshot of the local visitor economy

Find the latest tourism industry research information from Business Victoria.

Data about domestic visitation into Victoria based on the national visitors survey results.

Research and trends in regional visitation based on information on domestic and international visitor numbers and visitor expenditure from the National and International Visitor Surveys

International visitation into Victoria including the Mornington Peninsula.

Get the latest regional data for the peninsula, including nights stayed, spend and origin from Tourism Research Australia

The Economic Development team at Mornington Peninsula Shire, offered businesses the opportunity to take part in a home based business survey.  The aim being to strengthen our understanding of the home based business sector.

A total of 485 respondents completed the survey. The mix of respondents included established and new businesses (startups), sole operators and those currently employing staff.

Some key findings from the survey were:

  • A typical Home Based Business on the Mornington Peninsula has been operating for more than 10 years
  • A typical Home Based Business operator works more than 31 hours per week and employs few or no staff
  • Almost all respondents expect business to be steady or grow
  • Over 90% primarily engage with customers face-to-face and are servicing the local market
  • Access to affordable commercial space would help with their growth plans

The results of the survey have been used to create an Action Plan to help support our Home Based Businesses (HBBs).

Some of these actions are to:

  • provide opportunities for HBB’s to enhance their business capabilities to encourage business growth;
  • link HBB’s with key service providers such as local co-working spaces;
  • facilitate transition of HBBs wishing to move to commercial premises; and
  • facilitate HBBs to expand markets, including beyond the region.

You can view the full survey report here: Mornington Peninsula Home Based Business Survey Report - Jan 2017

The following research reports have been developed to substantiate ongoing projects undertaken by the Economic Development team.

Local businesses are crucial in ensuring that the Mornington Peninsula thrives. The Main Street Mornington summer activation is one way Council is continuing to support local businesses during Covid-19 recovery.

The Mornington Chamber of Commerce and Council recognise there is significant support from businesses in Mornington for and against the closure for summer 2021/22. We want to hear from traders about whether Main St should remain open or closed to traffic this summer.  We will be polling all businesses in and around Main Street Mornington before deciding how to proceed. Polling closes 5pm 15 August 2021.

Every vote counts!

Find out more